For Immediate Release:
19 June 2024
Contact:
Hiraj Laljani; HirajL@petaindia.org
Sanskriti Bansore; SanskritiB@petaindia.org
Varanasi – To provide relief during the scorching heat, a supporter of People for the Ethical Treatment of Animals (PETA) India dressed as an ice queen will appear in a cloud of fog to hand out free chocolate vegan scoops from the classic brand Keventers to passers-by, along with a message encouraging them to “Beat the Heat With Dairy-Free Treats!”
Where: Outside Hotel Ganges Grand, Godowlia Chowk, Varanasi, Uttar Pradesh 221001
When: Thursday, 20 June, 11 am sharp
“Each dairy-free scoop is cold, creamy, and delicious,” says PETA India Manager of Vegan Projects Dr Kiran Ahuja. “PETA India encourages everyone to scoop up vegan ice cream, which is kind to animals, the environment, and human health.”
Because the majority of Indians are lactose-intolerant (unable to digest milk properly after infancy) and as awareness grows of the harm caused by the dairy industry to animals and the environment, the Indian market for vegan milks, ice creams, yogurts, and other non-dairy products is projected to reach $175 million by 2027. A Credit Suisse Research Institute survey revealed that Gen Z and millennial consumers in the country are more likely to buy sustainable items, which explains why a growing number of businesses in India are responding with vegan goods.
In addition, the dairy sector often supplies the beef industry with cattle to kill. The United Nations states that meat, egg, and dairy production is responsible for nearly a fifth of human-induced greenhouse gas emissions.
PETA India awarded Keventers a Best Vegan Ice Cream Award in 2023 for its exciting flavours made from coconut milk. PETA India has urged Amul, another brand that sells traditional dairy, to consider producing vegan milks.
Delectable vegan scoops from Keventers are available in Varanasi at IP Sigra Mall, Vidyapeeth Road, Guru Nanak Nagar Colony, Chetganj and Laddha House, B-65, Lane No 13, Ravindrapuri Road, near a Bank of India ATM, Anandbagh, Bhelupur, and they can be ordered via Swiggy and Zomato.
PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.
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