For Immediate Release:
15 April 2024
Contact:
Hiraj Laljani; HirajL@petaindia.org
Atharva Deshmukh; AtharvaD@petaindia.org
Lucknow – On Tuesday, People for the Ethical Treatment of Animals (PETA) India and Aashray Foundation supporters smeared with “blood” will lie “dead” on large trays wrapped in cellophane to mimic packages of frozen meat. Other PETA India supporters will hold signs that read, “Meat Is Murder” to urge people to ditch meat and go vegan. PETA India seeks to demonstrate that all animals, including humans, are made of flesh, blood, and bone; we all experience pain and a variety of emotions; and eating meat is literally eating the corpse of an animal who was tormented.
When: Tuesday, 16 April, 12 noon sharp
Where: 1090 Chauraha, Butler Colony, Lucknow, Uttar Pradesh 226001
“We are challenging people to think about what meat is,” says PETA India Campaigns Coordinator Atharva Deshmukh. “Eating flesh means eating the corpse of an animal who was tortured and didn’t want to die. The best way to spare animals a miserable life and a terrifying death is to choose healthy, tasty vegan meals.”
PETA India – whose motto reads, in part, that “animals are not ours to eat” – points out that animals killed for food suffer terribly, as can be seen in its disturbing and highly publicised video exposé “Glass Walls”. Chickens on factory farms are packed by the thousands into crowded sheds that reek of ammonia from the accumulated waste in which they’re forced to stand. They’re denied everything that’s natural and important to them. Chickens and other animals are crammed into vehicles and transported to slaughterhouses in such high numbers that many sustain broken bones, suffocate, or even die on the way. At slaughterhouses, workers often hack at the throats of goats, sheep, and other animals with dull blades. And fish suffocate or are cut open while they’re still alive on the decks of fishing boats.
Each person who goes vegan spares nearly 200 animals per year immense suffering and a terrifying death. In addition, raising animals for food is a leading cause of water pollution and water and land use, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.
PETA India opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.
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