For Immediate Release:
13 February 2025
Contact:
Sanskriti Bansore; SanskritiB@petaindia.org
Hiraj Laljani; HirajL@petaindia.org
Pondicherry – Just in time for Valentine’s Day, People for the Ethical Treatment of Animals (PETA) India has placed ads near universities and colleges in Pondicherry and other cities across India offering some surprising advice: “Break up with this hot chick.” The ad refers to the practice of eating chickens and goes on to encourage students to go vegan.
The billboard in Pondicherry is located on 100 Feet Road, Near Indira Gandhi Circle, Pondicherry, 605004.
“All animals, from humans to hens, feel pain and fear, love their families, and value their own lives,” says PETA India Manager of Vegan and Corporate Projects Dr Kiran Ahuja. “This Valentine’s Day, PETA India is calling on young people across India to show animals some love by choosing delicious, heart-healthy vegan meals.”
Every person who goes vegan spares nearly 200 animals a year suffering and a terrifying, bloody death in the meat, egg, and dairy industries. Chickens used for eggs are confined to cages so small they cannot even spread a wing. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive. Newborn male chicks are ground up, burned, or buried alive in the egg industry since they cannot lay eggs, while male calves in the dairy industry are commonly abandoned, left to starve, or killed since they cannot produce milk.
Each person who goes vegan also reduces their risk of suffering from heart disease, diabetes, obesity, and cancer, and helps prevent future pandemics. SARS, swine flu, bird flu, and likely COVID-19 all spread to humans from confining and killing animals for food. In addition, rearing animals for meat, eggs, and dairy is a leading cause of water pollution and land degradation, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.
PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.
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