For Immediate Release:
26 December 2024
Contact:
Hiraj Laljani; HirajL@petaindia.org
Sanskriti Bansore; SanskritiB@petaindia.org
Hyderabad – Ahead of the New Year, on behalf of the over 92 billion land animals (and up to trillions of fish) who are killed for meat every year, People for Ethical Treatment of Animals (PETA) India has erected a towering message in Hyderabad and other major Indian cities, appealing to passersby to make 2025 a year of compassion and change, by eating vegan. The billboard campaign features a cow, a buffalo, a piglet, a rabbit, a goat, a chicken, a chick and lambs with the message – ‘KEEP US ALIVE IN ’25. PLEASE, GO VEGAN!’. PETA India aims to remind viewers that meat comes from animals who had feelings, faces, and who wanted to live.
The billboard in Hyderabad is located in Jubilee Hills, on Road No 36 towards Jubilee Hills, next to Rainbow Park.
‘Each vegan saves the lives of up to nearly 200 animals a year by simply not eating products made from their bodies”, says PETA India Manager of Vegan and Corporate Projects Dr Kiran Ahuja. “It is really that easy to save thousands of animals’ lives in our lifetimes.’
As PETA India reveals in its video exposé “Glass Walls,” chickens are often shackled upside down before their throats are slit, and goats’ are forcefully pinned down while their throats are cut with knives. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive. Newborn male chicks are killed since they cannot lay eggs along with other unwanted chicks by being ground up, burned, drowned or buried alive, while male calves in the dairy industry are commonly abandoned, left to starve, or killed since they cannot produce milk.
Each person who goes vegan also reduces their risk of suffering from heart disease, diabetes, obesity, and cancer, and helps prevent future pandemics. SARS, swine flu, bird flu, and likely COVID-19 all spread to humans from confining and killing animals for food. A United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.
PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.
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