Harshvardhan Rane, Alia Bhatt’s Paris Fashion Week Ensemble, Kriti Sanon’s Hyphen, Lara Dutta’s Arias, And Genelia Deshmukh’s Saree for Ambani Wedding Among Winners of PETA India 2024 Vegan Fashion Awards  

For Immediate Release:

12 November 2024

Contact:  

Hiraj Laljani; HirajL@petaindia.org 

Sanskriti Bansore; SanskritiB@petaindia.org   

 Mumbai – As vegan fashion continues to gain momentum in India, designers and retailers are responding to the growing demand for cruelty-free and sustainable options. To celebrate this shift, People for the Ethical Treatment of Animals (PETA) India is excited to announce the winners of its 2024 Vegan Fashion Awards during World Vegan Month (November). Here is the complete list of this year’s awardee

1. Company of the Year: Virgio – For championing animal and planet protection through all-vegan fashion  

1. Best Vegan Fashion Moment: Gaurav Gupta’s stunning ensemble featuring a metal-cast breastplate paired with elegant black sharara trousers for Alia Bhatt’s Paris Fashion Week appearance. 

1. Best Vegan Style Icon: Harshvardhan Rane for choosing leather-free clothing and advocating for vegan fashion with PETA India  

1. Best Vegan Kids Fashion: Lara Dutta’s ARIAS for redefining children’s fashion using vegan fabrics 

1. Best Vegan Saree: Re-Ceremonial for designing a custom handwoven vegan viscose jacquard saree for Genelia Deshmukh, worn during Anant Ambani and Radhika Merchant’s wedding  

1. Best Vegan Personal Care: Kriti Sanon’s skincare brand Hyphen, for creating products that are clean and vegan, ensuring a positive impact on one’s skin and animals 

1. Best Vegan Makeup: Daughter Earth for vegan makeup which harnesses the power of science-backed formulas, functional plant actives, vitamins, and antioxidants. 

1. Best Vegan Travel Gear: Travel Sleek for beautiful, handcrafted travel products that are made from vegan leather  

1. Best Vegan Athleisure: Blissclub for building comfortable, inclusive athleisure for women using sustainable and vegan-friendly materials  

1. Best Vegan Handbags: Pia’s Faux – For handbags crafted using vegan materials for conscious and stylish fashion 

1. Best Vegan Women’s Footwear: Monrow Shoes, recognized for crafting high-quality, comfortable footwear for women using 100% vegan materials 

1. Best Vegan Men’s Shoes: Ethik for advocating for a leather-free world and designing shoes that are of superior quality, ethically crafted & built to last 

1. Best Vegan Sneakers: Solethreads – for creating a fashion identity that is rooted in protecting animals’ lives 

1. Best Innovation in Textiles: Weaving Vibes for relentlessly pushing the boundaries of creativity and craftsmanship and developing more than 150 distinctive vegan fabrics, each a testament to innovation and sustainability 

1. Best Innovation in Vegan Leather: Vegan Virya for developing vegan friendly leather footwear, bags & accessories using sugarcane bagasse vegan sheets  

Ashima Kukreja, Chief Corporate Affairs Liaison, PETA India said, “These days, consumers are increasingly rejecting products derived from cruelty to animals. And so, designers and brands are responding with stunning plant-based leathers, luxurious cruelty-free personal care products and soft vegan silks. This year’s winners are proving that living vegan has never been more accessible or stylish. PETA India proudly honors compassionate artists and businesses making the world a kinder, more compassionate place.” 

Amar Nagaram, CEO and Co-Founder, Virgio said, “We are deeply honored to receive the Vegan Fashion Award from PETA India. Animal cruelty remains a menace in fashion, with countless animals killed for leather and fur every year. At Virgio, we are committed to breaking this harmful cycle by creating cruelty-free, sustainable fashion. It’s crucial to start this conversation and make ethical fashion more mainstream. This award inspires us to keep proving that style and compassion can go hand in hand, while raising the bar for conscious fashion.” 

PETA entities have released numerous videos revealing that workers hit, kick, and mutilate sheep for their wool during shearing; leave goats with bloody, gaping wounds at mohair and cashmere operations; slit the throats of cows and buffaloes for leather; ram metal rods down conscious crocodiles’ spines in the exotic-skins industry; suffocate, electrocute, and bludgeon animals to death on fur farms; and boil silkworms alive to produce silk. PETA India’s investigation into Mumbai’s Deonar slaughterhouse found appalling cruelty to animals for leather. 

PETA India – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram. 

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