For Immediate Release:
14 October 2024
Contact:
Atharva Deshmukh; AtharvaD@petaindia.org
Hiraj Laljani; HirajL@petaindia.org
Mysuru – On Tuesday, ahead of World Food Day (16 October), “bloodied” People for the Ethical Treatment of Animals (PETA) India and Vegans of Mysuru supporters will lie “lifeless” on a giant plate alongside vegetables and a huge knife and fork. Other PETA India supporters will hold signs that read, “Peace Begins on Your Plate – Please, Go Vegan,” to urge people to ditch meat and follow a plant-based lifestyle. PETA India seeks to demonstrate that all animals – including humans – are made of flesh and blood, we all feel pain and a variety of emotions, and eating meat is literally consuming the corpse of a tormented animal.
When: Tuesday, 15 October, 12 noon sharp
Where: On the pavement outside Mysuru Town Hall (opposite Dodda Gadiyara) on Ashoka Road, Mysuru, Karnataka 570001
“We’re challenging people to think about what meat actually is,” says PETA India Campaigns Coordinator Atharva Deshmukh. “Eating flesh means eating the corpse of an animal who was tortured and didn’t want to die. The best way to spare animals a miserable life and a terrifying death is to choose healthy, tasty vegan meals.”
PETA India – whose motto reads, in part, that “animals are not ours to eat” – raises awareness of the extreme suffering endured by animals bred and killed for food, as depicted in its widely publicised video exposé “Glass Walls”. On factory farms, chickens are confined by the thousands to severely crowded sheds filled with ammonia fumes from accumulated waste and deprived of everything natural and important to them. These chickens, along with other animals, are crammed into slaughterhouse-bound vehicles, where many sustain broken bones, suffocate, or die in other ways. At the slaughterhouses, workers often use blunt blades to cut the throats of goats, sheep, and other animals, while fish are left to suffocate or are gutted alive on fishing boats.
According to the National Family Health Survey conducted from 2019 to 2021, 81% of the population aged 15 to 49 in Karnataka consumes meat. Each person who goes vegan spares nearly 200 animals per year immense suffering and a terrifying death. In addition, raising animals for food is a leading cause of water pollution and water and land use, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.
PETA India opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.
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