For Immediate Release:
30 August 2024
Contact:
Hiraj Laljani; HirajL@petaindia.org
Sanskriti Bansore; SanskritiB@petaindia.org
Pune – To mark World Day for the End of Speciesism (31 August), People for the Ethical Treatment of Animals (PETA) India is sending a message in Pune, and other major Indian cities appealing to the public to leave animals off their plates, courtesy of new billboards that show a chicken, goat, and fish and read, “Every Animal Is Someone.” PETA India’s campaign aims to denounce speciesism, the misguided human-supremacist belief that other species are inferior to our own and that it’s acceptable to exploit them.
The billboard in Pune is located in Air Force Area, Sakore Nagar, Viman Nagar.
“Chickens, goats, fish, and all other animals feel fear, pain, and joy and form friendships, and they do not want to be cut up and eaten any more than any human does,” says PETA India Manager of Vegan Projects Dr Kiran Ahuja. “PETA India urges the public to show compassion to all sentient beings by living vegan and leaving animals in peace.”
As PETA India reveals in its video exposé “Glass Walls”, cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to a slaughterhouse and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive. In the egg industry, chickens are kept in filthy cages so small they can’t spread a single wing and newborn male chicks are ground up, burned, or buried alive since they cannot lay eggs, along with other unwanted chicks. Male calves in the dairy industry are commonly abandoned, left to starve, or killed since they cannot produce milk.
PETA India – whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.
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